Are you planning to hire a new practitioner for your practice or medical center? Whether it’s a physiotherapist, a general practitioner, or a specialist, that’s great news: more capacity, better workload distribution, and shorter waiting times for your patients.
However, hiring in a medical practice is a real investment. Between the time spent recruiting, the salary, the overhead, and the onboarding period, your practice bears the cost until the new hire’s schedule is full, with limited return. In this article, discover practical solutions to make hiring a healthcare professional profitable for your practice.
1. Clarify your employer value proposition
In the tight Swiss healthcare job market, candidates carefully compare offers. To successfully recruit a healthcare professional, attractiveness goes beyond salary.
Candidates are also looking for:
- A clear organization with well-defined processes
- A stable team and a supportive environment
- Opportunities for continuous education
- Balanced working conditions (on-call, schedules)
- Digital tools that simplify daily tasks: online appointments, teleconsultation, automatic reminders, etc.
Practical tip: Highlight these elements right in your job postings. This transparency will immediately set you apart for qualified candidates.
2. Think profitability from the start when recruiting a healthcare professional
The way you define the role directly affects how quickly it becomes profitable.
Choose a profile that matches your patient base
Before publishing job ads and conducting interviews, take time to think it through. What do you really need?
- Specialists who meet an existing demand (e.g. physio to absorb referrals from in-house doctors)
- Professionals who bring complementary skills rather than duplicating (e.g. GP with a pediatric focus, specialist with in-demand sub-expertise)
This initial clarity helps you define responsibilities and target the right profiles during recruitment. The goal isn’t just to fill up time slots, but to create a coherent and valuable offer for your patients.
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3. Reduce the 'non-profitable' period with effective onboarding
The true cost of hiring a healthcare professional isn’t just salary—it’s also time. The faster your new colleague becomes autonomous, the faster your investment pays off.
Key elements of successful onboarding
Before arrival:
- Prepare access to software and email
- Document internal procedures
- Enable online appointment booking before your new recruit arrives, so their schedule can start filling up in advance
On-site support:
- Assign a point of contact (senior doctor, clinic manager) to guide the new hire and answer questions
- Schedule regular check-ins
- Explain clinic routines and habits
- Set aside time for organizational matters
A well-structured onboarding reduces mistakes, lowers stress, and saves time. Your new colleague can then focus quickly on what matters most: patient care.
4. Fill your new hire’s calendar quickly
How long does it take to fill your new healthcare professional’s schedule? That’s the key question for knowing when their role becomes profitable. The faster the calendar fills up, the faster you see a return on investment.
Inform your existing patients
First strategy: don’t start from scratch. Whether it’s expanding your clinic’s expertise or reducing wait times, your current patients are often the first interested in the new services.
- Send an email or SMS to inform your patient base about the arrival of the new professional, including a direct link for booking appointments.
- Offer online booking on your website with a booking widget, so patients can book easily even outside office hours.
Boost online visibility and offer 24/7 appointment booking
To fill your calendar quickly, the best strategy is to increase your online visibility, especially with:
- A professional profile on OneDoc.ch, well-optimized, helping over 3 million patients find your new colleague on Switzerland’s top medical directory
- A Google Business profile with a “Book online” button
- Presence on partner Swiss health platforms supported by insurers, like Well and Compassana
You can also activate online booking even before your new team member starts, so their calendar is full from day one.
Turn your medical practice recruitment into a winning investment
Hiring a new healthcare professional is an investment that requires careful preparation. The keys to success: clearly define your project, plan for efficient onboarding, and fill the calendar quickly through strong communication and online visibility. With digital tools, you can get ahead and fill up your new hire’s schedule before they even start.
