Taking over a medical practice is both an exciting project and an entrepreneurial challenge. Between staff recruitment, cost management, communication, and digital tools, the workload can seem overwhelming. Dr. med. Daniela L. Gut, FMH specialist in ENT in Zurich, has successfully taken this step. Today, her practice combines organizational efficiency, professional autonomy, and digital visibility thanks to OneDoc Pro. Learn how in this article.
Dr. med. Daniela L. Gut’s goal: running a practice while keeping management under control
Before running her own practice, Dr. Gut worked at the Triemli Hospital. Although she appreciated her job, she felt that her professional fulfillment required more autonomy.
My boss at the time offered me a 50% position in his practice; of course, I didn’t let that opportunity pass and accepted. Then he left the practice, and that’s when the opportunity arose for me to take over full leadership.
What was initially meant to be a part-time experience soon turned into a true entrepreneurial adventure. However, taking over a practice is more than just taking over a patient base: you have to learn to manage a team, a budget, and administrative processes.
First of all, it’s important to find competent staff. (…) Unfortunately, in my experience, it has fundamentally become more difficult to find good staff today.
Then the financial constraints add themselves to the list of challenges:
When taking over or founding a medical practice, it’s important to always keep an eye on costs and to realize, for example, that rent costs that are too high will have long-term effects since they represent fixed expenses.
The solution: relying on external partners and digitalizing appointment booking with OneDoc Pro
Over time, Dr. Gut developed a genuine entrepreneurial approach. She gradually evolved her practice by surrounding herself with external specialists and progressively modernizing her tools.
Collaboration with external experts is key.
From revamping her IT system to launching a new website, each improvement aimed to increase reliability and efficiency.
In this spirit, she decided to adopt OneDoc’s online appointment booking in August 2021.
Today, patients want to book their appointments flexibly, even outside normal opening hours. It’s important to me to meet patients’ needs.
Thanks to OneDoc Pro, Dr. Gut benefits from a visible professional online profile and a calendar connected to her medical software to centralize all bookings. Patients can now book appointments 24/7 – directly via the practice website or on OneDoc.ch – without needing to call. This digitalization reduces administrative workload and strengthens the modern image of the practice.
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The results: a more visible practice, closer to patients, and with smoother management
Today, Dr. Gut runs an efficient practice where organization relies on reliable, connected tools.
Implementing online booking via OneDoc has made it possible to:
- Reduce phone calls and the workload of the front desk
- Improve flexibility in appointment scheduling
- Increase the visibility of the practice among new patients
For Dr. Gut, the success of a practice depends not only on the quality of medical care but also on its ability to evolve with patients’ needs.
Digitalizing her services with OneDoc has been a key driver to combine proximity, autonomy, and modernity.
