Moving a medical practice is not just a logistical challenge: if well prepared, it can become a real growth driver. The key? Retain your current patients, attract new patients quickly, and maintain financial stability during the transition. With the right strategy and tools, this step can strengthen the sustainability and visibility of your practice.
1. Retain your current patients for a smooth transition
A move should not mean a loss of trust. Clear and early communication helps reassure and retain your patients. Here’s what we recommend:
- Inform early and regularly: announce your new address three to six months in advance by email, SMS, and notices in your practice.
- Highlight the advantages: improved accessibility, modern equipment, extended hours… give them a positive reason to follow you.
- Facilitate appointment booking: offer online booking so your patients can plan their next consultations without hassle.
Teleconsultation as an ally for your move
Teleconsultation, especially during the move of your medical practice, is a powerful tool to ensure continuity of care while expanding your patient base. Its benefits can be summarized in 4 key points:
- Maintain follow-up for remote patients or those with reduced mobility
- Opportunity to attract new patients seeking flexibility
- Optimize your schedule by filling empty slots
- Differentiation in your new area with an innovative offering
2. Attract new patients as soon as your new practice opens
The move of your practice is also a chance for strategic repositioning. Like a market launch, it’s about boosting your visibility and quickly generating new consultations to gain new patients:
- Be visible online: create or update your Google Business Profile and secure your presence on Google Maps.
- Create a website: showcase your services, equipment, and practice updates.
- Offer online appointment booking: via platforms like OneDoc, you benefit from optimized SEO and a base of millions of active patients.
- Build local partnerships: collaborate with other healthcare professionals to generate word-of-mouth or launch joint initiatives (screenings, vaccinations, etc.).
- Boost with targeted advertising: depending on your specialty, Google Ads or Social Ads campaigns can help accelerate new patient acquisition.
Modernize your practice
3. Secure your practice’s revenue during the transition
The success of a move also relies on anticipatory financial management. It is important to:
- Plan a gradual ramp-up: distribute patients between the old and new practice to avoid downtime.
- Monitor your key indicators: retention rate, appointment volume, impact of your marketing actions.
- Improve patient experience: simplify their journey with digital tools (online calendar, SMS reminders, teleconsultation).
Turn your practice move into an opportunity
Moving a medical practice can be a growth step – provided you focus on 3 pillars:
- Proactive communication
- Appropriate digital tools
- A local and online strategy to attract new patients
With a structured approach, you limit patient loss while securing profitability and giving new momentum to your activity. OneDoc supports you during this transition: centralized appointment management, integrated teleconsultation, online visibility… multiple levers to ensure the success of your new start.
