Boost the marketing of your practice with the 5P

You’ve just launched your medical business and want to put all the chances on your side? Then let us tell you a little about marketing and the 5P’s. But don’t panic! You don’t have to be an expert to understand and apply this concept.

Why should I do marketing when I’m launching my medical business?

As a healthcare professional, marketing can help improve the visibility and reach of your practice or clinic. This is especially important when you’re launching your medical business! It can also help you pinpoint where to put your communication efforts. In this article, we’re going to take you through a fundamental marketing principle: the 5Ps. The term may seem a little odd if you’re not familiar with it, but don’t worry, you don’t need to be a marketing genius to understand it!

What are the 5P’s for healthcare professionnals?

Markers, love to use aronyms everywhere, and the 5 P’s are no exception. Each P refers to the first letter of a concept: Product, Price, Place, Promotion, People. This theory is designed to help you with your strategy by letting you focus on your main objectives. While this can be particularly useful when you’re just starting out and need to prioritize your work, the theory can also be applied if your business is already well developed. This will enable you to seize new opportunities for your business.

🎁 Product

The product you offer is the very essence of your medical practice and what sets you apart from other specialists. It is important to highlight the different aspects of your practice, such as specific treatments, exprtises you offer, technologies you use, or services you propose, like video consultations. These arguments can help you attract new patients to your practice. In any case, make the most of what you have to offer to gain visibility. In this regard, we invite you to read our article on 6 tips for online visibility that will help you fill your slots!

💰 Price

Price is another aspect of your medical practice that will be particularly important to your patients. But depending on your field of activity, you may have little or no room for manoeuvre on this one. However, in the 5Ps, price also encompasses costs.  The idea is to understand your costs so that you can remain competitive while offering top-quality care to your patients.

📍 Place

The place, or rather the location of your medical practice, is crucial for attracting new patients. It’s not just about accessibility but also visibility. Good search engine optimization on Google or on specialized platforms (like OneDoc) can help. This will help your potential patients find you and make appointments. Creating a Google Business Profile account will also give you greater online visibility, and allow you to indicate your practice’s address. Please note that here too, thanks to teleconsultation, it is possible to follow up patients even when they are not in your region.

📢 Promotion

Promotion, or more specifically, advertising, is critical to attracting new patients and spreading the word about your practice. Show that you exist, whether on your website through social networks, online ads, email campaigns and, why not, blog posts. In all cases, it’s important to tailor your promotion to your target audience and adapt it to the different channels used.

🧑🏼‍🤝‍🧑🏾 People

The patient base

It’s important to understand what your patients expect, so you can respond to their needs in the best possible way. Knowing your patients means understanding the strategies you can use for Promotion.

The staff

On the staff side, competent, qualified people make all the difference. They will be able to manage the various aspects of your practice, from booking appointments to managing medical records. It’s also important to ensure that your staff are trained to use the various digital marketing tools to promote your practice.

🎯 To sum up the 5P’s of healthcare marketing

The 5Ps is a principle often used in marketing that applies very well to the medical field. Whether you’ve just launched your business or are already established, this theory will help you stay competitive in a constantly evolving market. The 5Ps enable you to focus on 5 key elements of your strategy and develop your business.