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Physiotherapist: Develop your patient base in 6 easy steps

Published on 29/05/2024

Physiotherapist: how to develop your patient base

Table of content

As a physiotherapist, developing a strong patient base is essential to growing your practice and providing quality care to your patients. In this article, explore 6 key steps to attract new patients and retain the one you already have.

 

1. Make a list of the care services you offer patients

Before trying to develop your patient base, make an inventory of the services you offer. Physiotherapy is a vast field, and there’s no shortage of expertise. Some physiotherapists even offer complementary services such as active rehabilitation, nutritional advice or fitness sessions. These offers can help you attract a wider audience and build patient loyalty by providing comprehensive solutions for their health and well-being. Be sure to review all your specific offers, so that you can promote them on the channels we’ll be describing in more detail below.

 

2. Create an attractive website to develop your patient base

These days, a strong online presence is the best way to grow your business. In Physio7’s case, 50% of their patients find out about their services via search engines. Many people will, in fact, search for physitherapy sessions online, which is why a professional and attractive website is the key to your online presence! Make sure it’s well designed, easy to navigate and contains clear information about your services, expertises and contact details.

Also, we recommend working on your search engine optimization (SEO), so that your website appears in the top results on Google. If you offer online appointment booking, we also advise you to offer it directly on your website. This prevents your patients from having to leave your website and potentially book their appointment elsewhere.

 

3. Use Google Business Profile

Google Business Profile (formerly Google My Business) is a free tool that gives you a real advantage in developing your patient base. Create and maintain a Google Business Profile to maximize your presence on the search engine.

A Google Business Profile has many benefits and will enable you to appear in local search results when patients are looking for physiotherapy services in their area. Make sure your opening hours, services and contact details are up-to-date and that your profile is optimized!

 

4. Gain visibility with online directories

Online directories list many healthcare professionals, and often appear in the first search results. They are a real asset for increasing your visibility on the Internet. To see for yourself, you can type type “Physiotherapist Geneva” into Google and see which website comes in first!

Create an account on the relevant platform for your specialty (such as, for example, OneDoc ;)) and make sure your information and services are up-to-date and complete.

 

5. Be active on social networks and interact with your patients

Social networks are a great way to communicate with your current and potential patients. Share informative content, health tips and practice updates. Social networks allow you to create proximity by sharing photos of your team. Engage your community by answering questions and encouraging participation to develop your patient base in new ways.

 

6. Offer online booking

Simplify the appointment process by offering your patients the option of booking appointments online. This method allows you to reach a wider patient base easily. 30% of appointments booked at Physio 7 are booked online. In addition to improving the user experience and being highly appreciated in Switzerland, online appointment booking also enables your teams to avoid going back and forth on the telephone, and can easily save time on a daily basis.

 

Online visibility: a major asset for developing your patient base as a physiotherapist

Developing your online presence across multiple channels is a real advantage in today’s increasingly digital world. When your future patients are looking for one of your physiotherapy services, you maximize the chances that they’ll come across your services and book an appointment with you.

By following these few steps, you can effectively develop your patient base as a physiotherapist and ensure the long-term success of your practice. By investing in your online presence, offering quality services and engaging with your community, you can attract and retain a growing number of patients.

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