Why will having a website boost your dental practice’s business? – Advice and best practice

You are unsure about creating a website for your dental practice? Don’t hesitate any longer! In this article, we’ll reveal the benefits of having a website for your dental office and share some tips for building it effectively.

 

The benefits of a website for dentists

Today, word of mouth alone is not enough. Having an online presence is essential to stay visible and accessible to patients. There are several methods to achieve this, that we already detailed in our article on how to fill your slots. Today, we’ll focus on one of the most important channels: your website.

 

Gain online visibility with your website

Your website provides a new entry point for your patients. When they search for a specific dental treatment you offer in your city, they are more likely to discover your dental practice if you have a website. Additionally, if you have the ressources, you can publish blog articles on the latest dental health news, attracting more visitors through these articles.

 

Centralized information and patient trust

A website serves as a virtual showcase, gathering all information about your dental practice in one place. You can list all your services to better inform your patients and increase the chances of being found online.

Since dental care isn’t covered by insurance, Swiss patients will want detailed information about dental services. They’ll look into whether their comolementary insurance might cover the costs and want to know the average cost of treatments. All this information can be provided on your website.

Finally, adding photos of your practice or general information about yourself can help patients feel more comfortable before booking an appointment.

 

Easier patient contact

Another advantage of a website for dentists is that patients can book their appointments directly online 24/7. For this, you can use an online appointment booking widget like OneDoc to easily offer this function on your site! Online booking can become a real competitive advantage, bringing in new patients who might not have booked it otherwise.

 

Better understanding patients with website analytics

A website can also be an excellent tool to better understand your patients and grow your revenue. Free analytics tools like Google Analytics help you understand patient behavior on your site. Which pages are most visited? Are people looking for a specific treatment? This information can help you adapt your offer to meet patient demand.

 

Tools for building your dental website

Creating a website might seem time-consuming and expensive at firs. While that might have been true several years ago, it’s now possible to build your website with minimal resources. The most well-known solutions are WordPress and Wix, which allow you to create and manage a website without needing extensive technical knowledge.

 

1. WordPress

WordPress is a popular platform that lets you create and manage a website without technical knowledge. With a wide variety of themes and plugins, WordPress is flexible and customizable.

 

2. Wix

Wix is another accessible option for building a website. It offers an intuitive interface, making it easy to design your dental practice’s website even without technical skills.

 

3. Custom ressources

If you have the budget, you can hire a professional to create a website for your dental practice. Opt for a site that is easily editable with visual editors like Divi or Avada, allowing you to update it easily.

 

Enhancing your dental website with plugins

If you use WordPress, take advantage of the wide variety of available plugins. For improving your SEO, you can use plugins like Yoast SEO to find the right keywords for your pages to be visible online. Here’s a pro tip: ensure your dental practice name and city are mentioned in the title and texts of your homepage! Also, create a page summarizing all your dental treatments so they can be found online.

 

Boosting revenue with your website

By now, you understand the importance of a website in your online marketing strategy. Increasing visibility is an excellent way to attract new patients who didn’t know about your services or want more information about your dental offerings. These additional patients will help increase your revenue while making the patient journey easier.

 

What else can you do for your dental website?

Now that you know how to launch your website, you might wonder what else you can do to boost your site and gain visibility. We’ve prepared a series of articles to answer these questions. Don’t worry! All the tips we provide are simple to implement.

• Offer online appointment booking directly on your website via our online booking widget
• Create a Google Business Profile account linked to your website
• Use your networks to promote your business