Why have a website if you’re a therapist? All the benefits you need to know about

Whether you’ve just started out as an independent therapist, or you’ve already been practicing for a few years, you’ve probably wondered about the usefulness of a website. In this article, we’ll show you the benefits of owning a website as a therapist, as well as some tips on how to build one effectively.

 

The benefits of a website for therapists

Having a website is an essential step when you decide to digitalize your practice. These days, word-of-mouth is no longer enough. Having an online presence with a website is essential and has many advantages!

 

1. Better online visibility

Your website offers a new point of entry for your patients. When potential patients are looking for a therapeutic specialty you offer in your city, they’re more likely to discover you if you have a website. A website also allows you to publish blog posts on the latest news in your field, helping to attract more visitors.

 

2. Increased patient confidence

A website brings together all the information about your practice as a therapist in one place. Descriptions of your services, photos of your practice, and general information about yourself help patients feel more confident before booking an appointment.

 

3. Easier patient contact

Another advantage of your website is that people wanting to book an appointment can do so directly online, 24 hours a day 7 days a week. Whether from the Contact page or directly on your homepage, you can use the OneDoc online appointment booking widget to offer this function easily.

 

How to create your therapist website

Creating a website may seem time-consuming and costly, but it’s now possible to create one with little money and no prior knowledge. Here are some practical solutions:

 

1. WordPress

WordPress is a very popular platform that allows you to create and manage a website without any special computer skills. With a wide variety of themes and plugins, WordPress is flexible and customizable.

 

2. Wix

Wix is another affordable option for creating a website. It offers an intuitive interface, making it easy to design your website even without technical skills.

 

3. Custom-made website

If you have the means, you can ask professionals to create your website. In this case, opt for a site that can be easily modified using the Divi or Avada visual editor. This way, you will always be able to update it easily.

 

Tips for optimizing your website

Now that you’ve created your website, all you need to do is optimize it. Here are two tips to help you do just that.

 

Using SEO plugins

If you use WordPress, take advantage of the wide variety of plugins available to improve your search engine optimization (SEO). For example, the Yoast SEO plugin helps you find the right keywords and optimize your pages for online visibility. Quick beginner type: be sure to reference your practice name and city in the title and text of your home page.

 

Regular, relevant content

Publish regular blog posts on topics related to your field. This not only improves your SEO, but also demonstrates your expertise and helps build patient loyalty.

 

Additional resources

To go further and boost your website, here are a few useful and easy-to-implement resources and tips:

 

• Offer online appointment booking directly on your website via our online booking widget
• Create a Google Business Profile account linked to your website
• Use your networks to promote your business

 

By following these tips, you’ll be able to create an effective website that will increase your visibility, boost your patients’ confidence, and make it easier for them to contact you.