{"id":34559,"date":"2025-12-18T09:49:03","date_gmt":"2025-12-18T07:49:03","guid":{"rendered":"https:\/\/info.onedoc.ch\/?p=34559"},"modified":"2025-12-18T09:49:06","modified_gmt":"2025-12-18T07:49:06","slug":"bing-places-for-business-medical-practice","status":"publish","type":"post","link":"https:\/\/info.onedoc.ch\/en\/blog\/all-specialties\/bing-places-for-business-medical-practice\/","title":{"rendered":"Bing Places for Business: An underrated tool to boost your medical practice\u2019s online visibility"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row gap=&#8221;10&#8243; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]When we talk about <strong>online visibility<\/strong> for a medical practice, tools like Google Business Profile, OneDoc, <a href=\"https:\/\/info.onedoc.ch\/fr\/hub\/plateformes-sante-partenaires\/\">Well and Compassana<\/a> are often mentioned.<\/p>\n<p>Yet with <strong>Bing Places for Business<\/strong>, healthcare professionals have a free and easy\u2011to\u2011set\u2011up tool to improve their online presence, especially on <strong>Bing Search<\/strong> and <strong>Bing Maps<\/strong>. In this article, discover the advantages of Bing Places for Business and how to easily create your listing.[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title  btf-q  vc_custom_1765979359149\" ><h2 class=\"separator_off\" >What is Bing Places for Business?<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1765975709053{margin-bottom: 50px !important;}&#8221; el_class=&#8221;btf-a&#8221;]<strong>Bing Places for Business<\/strong> (sometimes called <strong>Bing My Places<\/strong>) is the local listing service offered by Microsoft. It\u2019s the Bing search engine equivalent of <a href=\"https:\/\/info.onedoc.ch\/fr\/blog\/toutes-les-specialites\/4-avantages-a-utiliser-google-business-profile-dans-le-secteur-de-la-sante\/\">Google Business Profiles<\/a>. Although less popular and used, it allows businesses, including medical practices and care centres, to create and manage their <strong>online profile page<\/strong> so they appear:<\/p>\n<ul>\n<li>In Bing\u2019s local search results<\/li>\n<li>On <strong>Bing Maps<\/strong> (Bing\u2019s version of Google Maps)<\/li>\n<li>In responses from AI\u2011based tools like <strong>ChatGPT<\/strong>, <strong>Microsoft Copilot<\/strong>, and other assistants using Bing as a data source.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title  btf-q  vc_custom_1765979372057\" ><h3 class=\"separator_off\" >Why create a Bing Places for Business Profile for my medical practice?<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1765975745057{margin-bottom: 50px !important;}&#8221; el_class=&#8221;btf-a&#8221;]Creating a Bing Places for Business profile lets you <strong>improve your practice\u2019s online visibility, appear on Bing Maps and in Bing\u2019s local results<\/strong>, and be found more easily by new patients.[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1765979399757\" ><h3 class=\"separator_off\" >Improve your online visibility with new patients<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1765975792413{margin-bottom: 50px !important;}&#8221;]Even though Bing is used less than Google, it is integrated by default into many environments:<\/p>\n<ul>\n<li><strong>Windows<\/strong> computers<\/li>\n<li>The <strong>Microsoft Edge<\/strong> browser<\/li>\n<li>Conversational assistants like <strong>Microsoft Copilot<\/strong><\/li>\n<\/ul>\n<p>More and more internet users are using these tools to search for <strong>a doctor, physiotherapist, or specialist near them<\/strong>. In addition, because Bing comes preinstalled on Windows computers, a significant number of patients use it \u2014 especially older people who may not know how to change the default search engine. In fact, nearly 7.5% of the population uses this search engine according to Statcounter, making it <strong>the second most used search engine in Switzerland<\/strong>![\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; kd_background_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1757663803556{margin-top: 50px !important;margin-bottom: 50px !important;padding-top: 30px !important;padding-bottom: 30px !important;border-radius: 10px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;15762&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title   \" ><h4 class=\"separator_off\" >Gain Online Visibility with OneDoc<\/h4><\/header>[vc_column_text css=&#8221;&#8221;]<\/p>\n<table style=\"width: 100%; border: none;\">\n<tbody style=\"border: none;\">\n<tr style=\"border: none;\">\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/fr\/hub\/profil-onedoc\/\">Online profile<\/a><\/td>\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/fr\/hub\/bouton-reserver-sur-google\/\">\u201cBook now\u201d button on Google<\/a><\/td>\n<\/tr>\n<tr style=\"border: none;\">\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/fr\/hub\/plateformes-sante-partenaires\/\">Partner platforms<\/a><\/td>\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/fr\/hub\/prise-de-rdv-en-ligne\/\">Online appointments<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text]<a  href=\"\"    class=\"tt_button tt_primary_button btn_primary_color hover_solid_secondary btn-align-left button-action-link    popmake-18722\" ><span class=\"prim_text\">Get a demo<\/span><\/a>[\/vc_column_inner][\/vc_row_inner]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1765979406906\" ><h3 class=\"separator_off\" >Be visible on Bing Maps<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1765976037542{margin-bottom: 50px !important;}&#8221;]If you\u2019re wondering <strong>how to be visible on Bing Maps<\/strong>, the answer couldn\u2019t be simpler: by <strong>creating and optimizing a Bing Places for Business profile<\/strong>. By entering your address in your account, <strong>your practice will automatically appear on Bing Maps<\/strong>.<\/p>\n<p>A well\u2011listed medical practice on Bing Maps allows you to:<\/p>\n<ul>\n<li>Be <strong>easily found<\/strong> by patients<\/li>\n<li>Be <strong>featured<\/strong> in local search results<\/li>\n<li>Allow patients to <strong>view your opening hours<\/strong><\/li>\n<li>Give patients a <strong>reliable route<\/strong> to your practice<\/li>\n<li>Enable patients to <strong>call you<\/strong> with one click<\/li>\n<li>See the <strong>ratings and reviews<\/strong> left by patients<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1765976002340{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221; el_class=&#8221;popmake-18523&#8243;]<\/p>\n<p style=\"text-align: center; font-size: 25px;\">\u270d\ufe0f <a href=\"https:\/\/info.onedoc.ch\/fr\/blog\/toutes-les-specialites\/repondre-avis-negatif-patient\/\">How to respond to online reviews? Our complete guide!<\/a><\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title  btf-q  vc_custom_1765979412266\" ><h2 class=\"separator_off\" >How to create a Bing Business Profile?<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1765976190784{margin-bottom: 50px !important;}&#8221; el_class=&#8221;btf-a&#8221;]To create your profile on Bing, you have three options: import your data from your Google Business Profile, claim an existing Bing Places listing, or create your profile from scratch. The simplest and most effective way is <strong>to import the information directly from your Google Business<\/strong>.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1765976132141{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221; el_class=&#8221;popmake-18523&#8243;]<\/p>\n<p style=\"text-align: center; font-size: 25px;\">\u270d\ufe0f <a href=\"https:\/\/info.onedoc.ch\/fr\/blog\/toutes-les-specialites\/creer-fiche-google-business-sante\/\">No Google Business Profile? Learn how to create your profile quickly<\/a><\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1765979422166\" ><h3 class=\"separator_off\" >1. Import data from Google Business Profile (recommended)<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1765976148208{margin-bottom: 50px !important;}&#8221;]This is the <strong>simplest and fastest way to create a Bing Places for Business account<\/strong>. If you already have an account, the process only takes a few minutes. Simply go to <a href=\"https:\/\/www.bing.com\/forbusiness\">Bing Places for Business<\/a>, sign in, and click \u201c<strong>Import from your Google Business listing<\/strong>\u201d.<\/p>\n<p>Even if you don\u2019t yet have a Google Business Profile, we recommend starting there. Indeed, a Bing account can be created from Google, whereas the reverse isn\u2019t possible. In addition, the <strong>visibility offered by Google Business Profile remains a major local SEO asset<\/strong> for medical practices, since Google is used by nearly 90% of Swiss users. Thanks to our partnership with Google, you can also benefit directly from a <a href=\"https:\/\/info.onedoc.ch\/fr\/hub\/bouton-reserver-sur-google\/\"><strong>\u201cbook online\u201d button on your Google Business Profile<\/strong><\/a>.<\/p>\n<p>After importing, we recommend that you always <strong>manually review your Bing profile<\/strong> to correct any outdated information and take advantage of the optimization suggestions provided by the platform.[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1765979429986\" ><h3 class=\"separator_off\" >2. Claim an existing Profile<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1765976227681{margin-bottom: 50px !important;}&#8221;]In some cases, your listing may already exist on Bing through public data. In this case, you simply need to claim it. To do this, log in to Bing Places for Business and when prompted to create your listing, Bing will automatically ask you to search for your business name. If it appears in the list, simply click the \u201c<strong>Claim listing<\/strong>\u201d button and you&#8217;re all set!<\/p>\n<p>Don&#8217;t forget to <strong>update the information<\/strong> and use the assistant&#8217;s suggestions to optimize your listing once claimed.[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1765979437247\" ><h3 class=\"separator_off\" >3. Create a profile from scratch<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1765976374070{margin-bottom: 50px !important;}&#8221;]To create a listing, go to the Bing Places for Business website and click \u201cCreate your Bing profile in three steps.\u201d Then simply fill in the requested information and verify your account (usually by mail). We recommend optimizing your profile using the suggestions offered by Bing&#8217;s assistant.<\/p>\n<p>However, as mentioned earlier, if you create only one profile, it\u2019s best to start with a <strong>Google Business Profile<\/strong>, then import it into Bing. This way, you\u2019ll have <strong>two consistent and complete listings<\/strong> while boosting your <strong>online visibility<\/strong> on both major local search engines.[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1765979453719\" ><h3 class=\"separator_off\" >Is creating or claiming a Bing Places for Business free?<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1765976401662{margin-bottom: 50px !important;}&#8221;]Yes, <strong>Bing Places for Business is a 100% free service<\/strong> with no subscription. It\u2019s a tool provided by Microsoft to improve local search result quality on Bing and can boost your local visibility.[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1765979470082\" ><h2 class=\"separator_off\" >What are the new features in Bing Places for Business?<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1765976443900{margin-bottom: 50px !important;}&#8221;]Microsoft has recently enhanced <strong>Bing Places for Business<\/strong> by adding more automation and AI-based features. These improvements come from close feedback with professionals using the platform. The goal is to offer a smoother experience and simplify online presence management.<\/p>\n<p>Notable updates include a <strong>smart assistant<\/strong> to help optimize your profile. It provides personalized recommendations based on your business type and helps identify relevant information to complete or improve the profile.<\/p>\n<p>Another major improvement is the <strong>smart completion of key information<\/strong>. The idea is to help you easily fill out your profile and encourage more engagement from users.[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1765979483514\" ><h2 class=\"separator_off\" >Bing Places for Business: A strategic asset for your medical practice<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1765976509001{margin-bottom: 50px !important;}&#8221;]In a world where patients use search engines to find healthcare professionals, <strong>Bing Places for Business<\/strong> is a simple and free opportunity to strengthen your practice&#8217;s visibility.<\/p>\n<p>Bing acts as a complementary channel to Google to enhance your online presence and facilitate access to care.<\/p>\n<p>When integrated into a broader digital strategy \u2014 including a well-performing website and an online appointment solution like <strong>OneDoc<\/strong> \u2014 Bing Places becomes an additional asset to grow your practice and improve patient experience.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1765979241257{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221; el_class=&#8221;popmake-18722&#8243;]<\/p>\n<p style=\"text-align: center; font-size: 25px;\">\ud83d\udc49 <a href=\"#\">Want to boost your visibility? Talk to our advisors and discover how OneDoc helps you daily!<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row gap=&#8221;10&#8243; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]When we talk about online visibility for a medical [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[388],"class_list":["post-34559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-specialties","tag-practice-foundation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bing Places for Business for Medical Practices: Key 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