{"id":12587,"date":"2025-06-23T13:32:09","date_gmt":"2025-06-23T11:32:09","guid":{"rendered":"https:\/\/info.1doc.ch\/physiotherapeute-comment-developper-votre-base-patients-en-6-etapes-simples\/"},"modified":"2025-11-27T16:50:06","modified_gmt":"2025-11-27T14:50:06","slug":"more-patients-physiotherapy","status":"publish","type":"post","link":"https:\/\/info.onedoc.ch\/en\/blog\/physiotherapists\/more-patients-physiotherapy\/","title":{"rendered":"7 ways to attract more patients to your physiotherapy centre"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row gap=&#8221;10&#8243; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p><strong>Attracting patients<\/strong> in physiotherapy no longer relies solely on word of mouth. Today, <strong>patient acquisition<\/strong> requires a strategy that combines online visibility, clear positioning, and a solid professional network.<\/p>\n<p>Whether you are planning to open a new physiotherapy practice or grow your existing patient base, the following 7 strategies will help you <a href=\"https:\/\/info.onedoc.ch\/en\/needs\/get-new-patients\/\">attract new patients<\/a> sustainably and <a href=\"https:\/\/info.onedoc.ch\/en\/needs\/retain-your-patients\/\">retain your patients in the long run<\/a>.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1764254741912{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;]<\/p>\n<p style=\"text-align: center; font-size: 25px;\">\ud83d\udc49 <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/info.onedoc.ch\/en\/specialty\/physiotherapist\/\" rel=\"noopener noreferrer\" data-token-index=\"0\"><span class=\"link-annotation-unknown-block-id-522346364\">Discover OneDoc Pro for physiotherapists and increase your visibility<\/span><\/a><!-- notionvc: a510d8ba-dce4-432b-b2bb-48323622bc3b --><\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title  btf-q  vc_custom_1764250222944\" ><h2 class=\"separator_off\" >Tip 1: Clearly position your practice and target audience<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1764254751467{margin-bottom: 50px !important;}&#8221; el_class=&#8221;btf-a&#8221;]<\/p>\n<p>A precise positioning instantly builds trust. Patients, as well as referring physicians, need to understand within seconds <strong>what sets your practice apart<\/strong> and what kinds of treatments you offer.<\/p>\n<p><strong>Possible specializations:<\/strong><\/p>\n<ul>\n<li>Sports physiotherapy &amp; sports injuries<\/li>\n<li>Post-operative rehabilitation<\/li>\n<li>Chronic pain<\/li>\n<li>Geriatric physiotherapy<\/li>\n<li>Pelvic floor physiotherapy<\/li>\n<li>Neurological physiotherapy<\/li>\n<\/ul>\n<p>Complementary services can further strengthen your positioning, such as <strong>group classes<\/strong>, <strong>physiotherapy via <a href=\"https:\/\/info.onedoc.ch\/en\/visio\/teleconsultation-module\/\">teleconsultation<\/a><\/strong>, <strong>medical training<\/strong>, <strong>preventive care<\/strong>, or workshops in companies.<\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title  btf-q  vc_custom_1764251375117\" ><h2 class=\"separator_off\" >Tip 2: Optimise your website to attract new patients<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1764254761697{margin-bottom: 50px !important;}&#8221; el_class=&#8221;btf-a&#8221;]<\/p>\n<p>A <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/info.onedoc.ch\/en\/blog\/all-specialties\/why-do-i-need-a-website-as-a-healthcare-professional\/\" rel=\"noopener noreferrer\" data-token-index=\"1\"><span class=\"link-annotation-unknown-block-id-243181994\">well-structured website<\/span><\/a> is often the first point of contact and directly influences the decision to book an appointment.<\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764250288059\" ><h3 class=\"separator_off\" >Essential elements to attract patients through your website<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1764254779240{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p><strong>Homepage:<\/strong><\/p>\n<ul>\n<li>Professional photos of your practice and team<\/li>\n<li>Clear message for your target audience (&#8220;Sports rehabilitation specialists in Geneva&#8221;)<\/li>\n<li>Intuitive and mobile-friendly navigation<\/li>\n<li>Visible <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/widget\/\">appointment booking widget<\/a><\/li>\n<\/ul>\n<p><strong>Treatment pages:<\/strong><\/p>\n<ul>\n<li>Easy-to-understand descriptions of your treatments (avoid technical jargon)<\/li>\n<li>Typical first consultation outline<\/li>\n<li>Billing information (basic insurance, supplementary insurance, treatment without referral)<\/li>\n<li>Average session duration<\/li>\n<\/ul>\n<p><strong>Team page:<\/strong><\/p>\n<ul>\n<li>Presentation of each physiotherapist with photo<\/li>\n<li>Qualifications, continuing education, and specializations<\/li>\n<li>Languages spoken<\/li>\n<li>Short professional background<\/li>\n<\/ul>\n<p><strong>Contact &amp; access:<\/strong><\/p>\n<ul>\n<li>Complete contact details (phone, email, address)<\/li>\n<li>Integrated interactive map<\/li>\n<li>Practical info: public transport, parking, accessibility<\/li>\n<li>Updated opening hours<\/li>\n<\/ul>\n<p><strong>Articles page (optional):<\/strong><\/p>\n<ul>\n<li>If you have the resources, a blog with fresh physiotherapy-related content can help increase traffic.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764250343745\" ><h2 class=\"separator_off\" >Tip 3: Maximise your local visibility with Google Business Profile<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1764254817191{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p>According to a <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/info.onedoc.ch\/en\/blog\/all-specialties\/study-digital-tools-healthcare\/\" rel=\"noopener noreferrer\" data-token-index=\"1\"><span class=\"link-annotation-unknown-block-id--903047690\">study conducted by Farner in collaboration with OneDoc<\/span><\/a>, more than 60% of patients now use Google as their first step when searching for a healthcare professional. When they search \u201cphysiotherapy + city\u201d, <span class=\"link-annotation-unknown-block-id--1969131267\">your <\/span><a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/info.onedoc.ch\/en\/blog\/all-specialties\/how-to-create-google-business-profile-for-healthcare-professionals\/\" rel=\"noopener noreferrer\" data-token-index=\"4\"><span class=\"link-annotation-unknown-block-id--1969131267\">Google Business Profile<\/span><\/a> must appear.<\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764250505214\" ><h3 class=\"separator_off\" >Set up your profile properly to attract patients<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1764254829034{margin-bottom: 50px !important;}&#8221;]<\/p>\n<ul>\n<li><strong>Main category:<\/strong> Select \u201cPhysiotherapy\u201d<\/li>\n<li><strong>High-quality photos:<\/strong> Practice, treatment rooms, team, equipment<\/li>\n<li><strong>Up-to-date information:<\/strong> Hours, contact details, services offered<\/li>\n<li><strong><a href=\"https:\/\/info.onedoc.ch\/en\/hub\/book-online-google-button\/\">Online booking button<\/a>:<\/strong> Direct link to your booking system<\/li>\n<li><strong>Optimised description:<\/strong> Include your specializations and location<\/li>\n<\/ul>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764250554788\" ><h3 class=\"separator_off\" >Turn Google reviews into a patient acquisition engine<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1764254840764{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p>Positive reviews influence both your ranking in search results and future patients\u2019 decision-making. To <strong>retain your patients<\/strong> and <strong>attract new ones<\/strong>, proactively ask for reviews after a successful treatment.<\/p>\n<p><strong>Example of a review request:<\/strong><\/p>\n<blockquote><p>\u201cI\u2019m very happy we were able to achieve your goals together. If you feel comfortable, a short Google review would mean a lot. It helps other patients discover my practice.\u201d<\/p><\/blockquote>\n<p>\ud83d\udcac <a href=\"https:\/\/info.onedoc.ch\/en\/blog\/all-specialties\/responding-to-negative-patient-reviews\/\">For tips on effectively managing reviews (including negative ones), read our guide on managing patient feedback.<\/a><\/p>\n<p>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; kd_background_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1757663803556{margin-top: 50px !important;margin-bottom: 50px !important;padding-top: 30px !important;padding-bottom: 30px !important;border-radius: 10px !important;}&#8221;][vc_column_inner]<header class=\"kd-section-title col-lg-12 text-center  subtitle-below-title   \" ><h4 class=\"separator_off\" >Do you already have a strong digital presence?<br \/>\nTake the test!<\/h4><\/header><a  href=\"https:\/\/info.onedoc.ch\/en\/online-visibility-audit\/\"  target=\"_self\"  title=\"\"  class=\"tt_button tt_primary_button btn_primary_color hover_solid_secondary button-center button-action-link\" ><span class=\"prim_text\">Test my online visibility<\/span><\/a>[\/vc_column_inner][\/vc_row_inner]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764250646349\" ><h2 class=\"separator_off\" >Tip 4: Register your practice on relevant Swiss platforms<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1764250665961{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p>Online directories are an essential channel for <span class=\"notion-enable-hover\" data-token-index=\"1\">patient acquisition<\/span> in physiotherapy. Patients actively search for professionals using specific criteria: location, specialization, availability, and reviews.<\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764250687364\" ><h3 class=\"separator_off\" >Recommended platforms for physiotherapists in Switzerland<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1764254864382{margin-bottom: 50px !important;}&#8221;]<\/p>\n<ul>\n<li><strong>OneDoc<\/strong>: Leading platform in Switzerland with 3 million registered patients.<\/li>\n<li><strong>Swissphysio<\/strong>: Directory of the Swiss Physiotherapy Association<\/li>\n<li><strong>Compassana<\/strong>: Healthcare services platform<\/li>\n<li><strong>Well<\/strong>: Health and wellness platform<\/li>\n<\/ul>\n<p>These platforms offer search filters by location, symptoms, and availability, making it easier for patients to find the right physiotherapist.<\/p>\n<p><strong>\ud83d\udca1 Good to know:<\/strong> OneDoc is <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/partner-healthcare-platform\/\">integrated with Compassana and Well<\/a>, allowing you to multiply your visibility across multiple channels while managing only one profile.<\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764250896723\" ><h2 class=\"separator_off\" >Tip 5: Build a strong network with referrers<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1764254876452{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p>In Switzerland, medical referrals remain central to <span class=\"notion-enable-hover\" data-token-index=\"1\">patient acquisition<\/span> in physiotherapy. General practitioners, orthopaedists, rheumatologists, and <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/info.onedoc.ch\/en\/specialty\/hospital\/\" rel=\"noopener noreferrer\" data-token-index=\"3\"><span class=\"link-annotation-unknown-block-id--491253798\">hospital centres<\/span><\/a> are key partners to <span class=\"notion-enable-hover\" data-token-index=\"5\">regularly attract patients<\/span>.<\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764250938068\" ><h3 class=\"separator_off\" >How to develop your referrer network<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1764254899421{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p><strong>Initial contact:<\/strong><\/p>\n<ul>\n<li>Personal introduction with a short overview of your services (incl. specializations and link to <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/onedoc-profile\/\">your OneDoc profile<\/a>)<\/li>\n<li>Attend local medical events and continuing education programmes<\/li>\n<li>Develop partnerships with pharmacies, fitness centres, and sports clubs<\/li>\n<li>Stay available and responsive for urgent cases<\/li>\n<\/ul>\n<p>The smoother and more professional the collaboration with referrers, the more likely they are to recommend your practice. This network becomes a long-term lever to <strong>attract patients<\/strong> and stabilise your activity.<\/p>\n<p><strong>Good to know:<\/strong> OneDoc offers a <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/referral\/\">referral system<\/a> so you and your referrers can quickly find available appointments for your patients.<\/p>\n<p>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; kd_background_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1757663803556{margin-top: 50px !important;margin-bottom: 50px !important;padding-top: 30px !important;padding-bottom: 30px !important;border-radius: 10px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;15617&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title   \" ><h4 class=\"separator_off\" >Boost your visibility with these features<\/h4><\/header>[vc_column_text css=&#8221;&#8221;]<\/p>\n<table style=\"width: 100%; border: none;\">\n<tbody style=\"border: none;\">\n<tr style=\"border: none;\">\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/onedoc-profile\/\">OneDoc profile<\/a><\/td>\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/online-booking\/\">Online appointments<\/a><\/td>\n<\/tr>\n<tr style=\"border: none;\">\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/partner-healthcare-platform\/\">Partner platforms<\/a><\/td>\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/book-online-google-button\/\">\u201cBook\u201d button on Google<\/a><!-- notionvc: c635d069-9c60-4a76-8e61-43abf3dd4333 --><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text]<a  href=\"\"    class=\"tt_button tt_primary_button btn_primary_color hover_solid_secondary btn-align-left button-action-link    popmake-18722\" ><span class=\"prim_text\">Request a demo<\/span><\/a>[\/vc_column_inner][\/vc_row_inner]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764250966339\" ><h2 class=\"separator_off\" >Tip 6: Use social media and content marketing to expand your reach<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1764250974268{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p>Social media can work very well in physiotherapy when you share authentic, educational, and useful content. This strategy helps you <span class=\"notion-enable-hover\" data-token-index=\"1\">attract patients<\/span> while positioning yourself as a trusted expert.<!-- notionvc: 17be10f0-a03c-4586-b05c-b2e12ab72756 --><\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764250982356\" ><h3 class=\"separator_off\" >Content ideas to engage and retain your patients<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1764254950629{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p><strong>Human and authentic content:<\/strong><\/p>\n<ul>\n<li>Team introductions with background and motivation (\u201cWhy I became a physiotherapist\u201d)<\/li>\n<li>Behind the scenes: equipment, treatment rooms, day-to-day life<\/li>\n<li>Patient testimonials (with written consent)<\/li>\n<\/ul>\n<p><strong>Educational and preventive content:<\/strong><\/p>\n<ul>\n<li>Prevention tips and simple exercises to do at home<\/li>\n<li>Myths and facts in physiotherapy<\/li>\n<li>Explanation of a typical treatment process<\/li>\n<li>Posture tips for working from home<\/li>\n<li>Warm-up routines before sports<\/li>\n<\/ul>\n<p><strong>Practical content:<\/strong><\/p>\n<ul>\n<li>Information on <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/online-booking\/\">online appointment booking<\/a><\/li>\n<li>Exceptional opening hours or temporary closures<\/li>\n<li>Announcements of new services or workshops<\/li>\n<\/ul>\n<p><strong>Recommended formats:<\/strong><\/p>\n<p>A good balance of short videos (Reels, TikTok), informative carousels, and classic posts maximises your reach. Video content generally generates more engagement and helps <strong>connect with potential patients<\/strong> on a more personal level.<\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764251045178\" ><h2 class=\"separator_off\" >Tip 7: Focus on long-term patient retention<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1764251061863{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p>The best <strong>patient acquisition<\/strong> strategy only bears fruit if you succeed in <strong>retaining your patients<\/strong> long-term. A satisfied patient becomes your best ambassador and naturally recommends your practice.<\/p>\n<p><strong>Key levers for patient retention in physiotherapy:<\/strong><\/p>\n<ul>\n<li>Clear communication and treatment goals<\/li>\n<li>Friendly and reliable service<\/li>\n<li>Digital services such as appointment reminders or online booking<\/li>\n<li>Follow-up recommendations after treatment ends<\/li>\n<li>Preventive services such as group classes or screenings<\/li>\n<\/ul>\n<p>Talk to our experts and discover how OneDoc Pro can support your digital development!<\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1764251073745\" ><h2 class=\"separator_off\" >A comprehensive strategy to attract and retain your patients<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1764251097250{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p><strong>Attracting patients<\/strong> in physiotherapy today requires a multichannel approach combining clear <strong>positioning<\/strong>, strong <strong>online visibility<\/strong>, a solid <strong>professional network<\/strong>, active <strong>communication<\/strong>, and effective <strong>patient retention<\/strong>.<\/p>\n<p>The key to success lies in consistency and progressive implementation. You don\u2019t need to do everything at once: start with the most relevant actions for your situation and expand your strategy over time.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1764255003403{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221; el_class=&#8221;popmake-18722&#8243;]<\/p>\n<p style=\"text-align: center; font-size: 25px;\">\ud83d\udc49 <a href=\"#\">Talk to our experts and find out how OneDoc Pro can support your digital growth starting today!<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row gap=&#8221;10&#8243; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] Attracting patients in physiotherapy no longer relies solely [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[364],"class_list":["post-12587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-physiotherapists","tag-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 tips to attract more patients to your physiotherapy practice<\/title>\n<meta name=\"description\" content=\"Explore seven tips you can implement to attract more patients to your physiotherapy centre and ensure long-term success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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