{"id":12471,"date":"2025-06-23T12:04:18","date_gmt":"2025-06-23T10:04:18","guid":{"rendered":"https:\/\/info.1doc.ch\/acquisition-de-patients-5-strategies-en-ligne-a-exploiter\/"},"modified":"2026-01-09T17:47:24","modified_gmt":"2026-01-09T15:47:24","slug":"patient-acquisition-6-strategies","status":"publish","type":"post","link":"https:\/\/info.onedoc.ch\/en\/blog\/all-specialties\/patient-acquisition-6-strategies\/","title":{"rendered":"Patient acquisition in Switzerland: 6 online strategies to explore"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row gap=&#8221;10&#8243; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]Patient acquisition has fundamentally changed in recent years. <a href=\"https:\/\/info.onedoc.ch\/en\/blog\/all-specialties\/study-digital-tools-healthcare\/\"><strong>Patients in Switzerland now inform themselves digitally<\/strong><\/a>, compare offers, and often make their decisions before even having their first contact with a doctor. For healthcare professionals, this means: <strong>successful patient acquisition happens where decisions are made \u2013 online and locally.<\/strong><\/p>\n<p>This guide shows you in a practical way <strong>how patient acquisition works in Switzerland today<\/strong>, from the fundamentals to digital channels, offline initiatives, and KPIs (key performance indicators).[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title  btf-q  vc_custom_1767970922702\" ><h2 class=\"separator_off\" >What is meant by patient acquisition?<\/h2><\/header>[vc_column_text css=&#8221;&#8221; el_class=&#8221;btf-a&#8221;]Patient acquisition includes all measures aimed at attracting new patients as well as retaining existing patients in the long term. In the past, a few word-of-mouth recommendations and a practice sign were sufficient. Today, patient acquisition is a true strategic process.<\/p>\n<p>Changes in patient behavior are shaping this shift. Most people research online, read reviews, and <strong>expect<\/strong> digital services such as online appointment booking. Trust is increasingly built <strong>before<\/strong> the first visit to the practice \u2013 via the website, the <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/onedoc-profile\/\">OneDoc profile<\/a>, the Google listing, and online reputation.<\/p>\n<p>The consequence is clear: practices must be visible and convincing where patients compare and make decisions.[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title  btf-q  vc_custom_1767971009826\" ><h2 class=\"separator_off\" >How can you attract new patients?<\/h2><\/header>[vc_column_text css=&#8221;&#8221; el_class=&#8221;btf-a&#8221;]Attracting new patients today means <strong>intelligently combining multiple channels<\/strong>. Online and offline strategies intertwine and reinforce each other.<\/p>\n<p><strong>The essential pillars are:<\/strong><\/p>\n<ul>\n<li>A <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/onedoc-profile\/\">professional online presence<\/a><\/li>\n<li><a href=\"https:\/\/info.onedoc.ch\/en\/needs\/increase-visibility\/\">Local visibility in search engines<\/a><\/li>\n<li>A <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/online-booking\/\">simple and digital booking process<\/a><\/li>\n<li>Building trust through reviews and content<\/li>\n<li>Regional networking and referrals<\/li>\n<\/ul>\n<p>The key is not isolated measures, but to <strong>build a coherent overall system.<\/strong><\/p>\n<p>Here are the key steps for strategic patient acquisition:[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1767972003479\" ><h2 class=\"separator_off\" >1. Create and manage a Google Business Profile<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1767973497505{margin-bottom: 50px !important;}&#8221;]<a href=\"https:\/\/info.onedoc.ch\/en\/blog\/all-specialties\/how-to-create-google-business-profile-for-healthcare-professionals\/\">The Google Business Profile<\/a> is one of the most important levers for patient acquisition. It appears directly in Google Search and on Google Maps (often even before the website) and gives patients <strong>a quick overview of your practice, services, and contact details.<\/strong><\/p>\n<p>An optimized profile:<\/p>\n<ul>\n<li>increases local visibility<\/li>\n<li>provides quick information<\/li>\n<li>builds trust through reviews<\/li>\n<li>generates calls and appointment bookings<\/li>\n<\/ul>\n<p>Important measures:<\/p>\n<ul>\n<li>Claim the profile and complete it fully<\/li>\n<li>Keep opening hours and services up to date<\/li>\n<li>Upload high-quality photos<\/li>\n<li>Use posts and updates<\/li>\n<li>Actively respond to questions in the Q&amp;A section<\/li>\n<li>Manage reviews professionally, stay in touch with patients, and build trust<\/li>\n<\/ul>\n<p><strong>\ud83d\udca1Did you know?<\/strong><\/p>\n<p>OneDoc Pro\u2019s online booking is integrated into the <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/book-online-google-button\/\">\u201cBook online\u201d button of your Google Business Profile<\/a>. This allows you to <strong>directly convert Google searches into appointment bookings<\/strong>![\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1767972008056\" ><h2 class=\"separator_off\" >2. Online appointment booking and process communication<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1767973527896{margin-bottom: 50px !important;}&#8221;]24\/7 online appointment booking significantly lowers barriers for new patients, as many appointments are now booked outside of regular practice hours.<\/p>\n<p><strong>Benefits of online booking for your practice:<\/strong><\/p>\n<ul>\n<li>more bookings<\/li>\n<li>reduced phone workload<\/li>\n<li>better planning<\/li>\n<li><a href=\"https:\/\/info.onedoc.ch\/en\/needs\/reduce-no-shows\/\">lower no-show rate<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/info.onedoc.ch\/en\/hub\/sms-reminders\/\">SMS reminders<\/a> and <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/confirmation-email\/\">email appointment confirmations<\/a> measurably reduce missed appointments. Practices often report that <a href=\"https:\/\/info.onedoc.ch\/en\/blog\/gynecologists\/case-study-appointment-automation-gynaecology\/\">up to 50% of appointments are booked digitally<\/a> once the process is clearly communicated.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; kd_background_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1757663803556{margin-top: 50px !important;margin-bottom: 50px !important;padding-top: 30px !important;padding-bottom: 30px !important;border-radius: 10px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;33144&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title   \" ><h4 class=\"separator_off\" >Use OneDoc Pro tools for patient acquisition<\/h4><\/header>[vc_column_text css=&#8221;&#8221;]<\/p>\n<table style=\"width: 100%; border: none;\">\n<tbody style=\"border: none;\">\n<tr style=\"border: none;\">\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/online-booking\/\">Online booking<\/a><\/td>\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/onedoc-profile\/\">SEO-optimized profile<\/a><!-- notionvc: f8f1066f-a5af-4a37-8471-fe9fbd775f10 --><\/td>\n<\/tr>\n<tr style=\"border: none;\">\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/book-online-google-button\/\">Google booking button<\/a><\/td>\n<td style=\"border: none;\">\u2705 <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/partner-healthcare-platform\/\">Partner platforms<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text]<a  href=\"\"    class=\"tt_button tt_primary_button btn_primary_color hover_solid_secondary btn-align-left button-action-link    popmake-18722\" ><span class=\"prim_text\">Get a demo<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1767973342939\" ><h2 class=\"separator_off\" >3. Offer telemedicine<\/h2><\/header>[vc_column_text css=&#8221;&#8221;]The use of <a href=\"https:\/\/info.onedoc.ch\/en\/visio\/teleconsultation-module\/\">video consultations<\/a> enables new first contacts and <strong>addresses patient groups who would otherwise not visit the practice<\/strong>, for example because they live farther away or are unable to travel. It lowers barriers, creates flexibility, and differentiates your practice from competitors.<\/p>\n<p><strong>Success factors for video consultations:<\/strong><\/p>\n<ul>\n<li>Seamless integration into your schedule<\/li>\n<li>Clear communication of services<\/li>\n<li>Professional, data-protection-compliant tools<\/li>\n<\/ul>\n<p>This is a particularly attractive element of modern patient acquisition, especially for initial consultations or follow-up appointments.[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1767971660436\" ><h2 class=\"separator_off\" >4. Content and social media: building trust<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1767971644010{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p>High-quality content on your social media platforms puts your patients at the center. Use LinkedIn, Instagram, and other channels to <strong>answer common patient questions<\/strong>, <strong>explain processes or medical knowledge<\/strong>, and <strong>share news from your practice<\/strong>. This creates touchpoints outside the practice and strengthens trust in you and your team.<\/p>\n<p><strong>Suitable formats:<\/strong><\/p>\n<ul>\n<li>Blog articles<\/li>\n<li>Explainer videos<\/li>\n<li>FAQ content<\/li>\n<li>Social media posts offering insights into daily practice life<\/li>\n<\/ul>\n<p><strong>Social media is less about direct acquisition and more about relationship building<\/strong> and brand recognition. Consistency is more important than perfection.<\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1767971654280\" ><h2 class=\"separator_off\" >5. Create your own website<\/h2><\/header><header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1767971684414\" ><h3 class=\"separator_off\" >The practice website as a trust anchor<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1767973592333{margin-bottom: 50px !important;}&#8221;]Your website is the digital core of patient acquisition. It often decides within seconds whether a visitor makes contact or leaves the page.<\/p>\n<p><strong>A good practice website:<\/strong><\/p>\n<ul>\n<li>inspires trust and modernity<\/li>\n<li>offers clear navigation<\/li>\n<li>is optimized for mobile devices<\/li>\n<li>loads quickly<\/li>\n<li>explains services clearly and understandably<\/li>\n<li>provides clear calls to action such as \u201cBook an appointment\u201d<\/li>\n<\/ul>\n<p>Clear structures, authentic team photos, transparent process information, and clearly visible contact details are particularly important. Read <a href=\"https:\/\/info.onedoc.ch\/en\/blog\/all-specialties\/why-do-i-need-a-website-as-a-healthcare-professional\/\">more about professional practice websites in our article.<\/a><\/p>\n<p><!-- notionvc: d5dd3413-b9ff-4bd4-8634-1cf8be105c8b -->[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title  btf-q  vc_custom_1767971735322\" ><h3 class=\"separator_off\" >What role do SEO and local SEO play for medical practices?<\/h3><\/header>[vc_column_text css=&#8221;.vc_custom_1767971754004{margin-bottom: 50px !important;}&#8221; el_class=&#8221;btf-a&#8221;]<\/p>\n<p>SEO is an English abbreviation for Search Engine Optimization. It refers to optimizing your online presence so that <strong>your practice is easily found and well positioned by search engines<\/strong>. For patient acquisition in Switzerland, local SEO is particularly relevant to be found by searching patients.<\/p>\n<p>Key SEO levers include:<\/p>\n<ul>\n<li><strong>Patient-centric keywords<\/strong> (\u201caccepting new patients\u201d, \u201cdentist Geneva appointment\u201d, \u201cgeneral practitioner Lausanne\u201d)<\/li>\n<li><strong>A clear heading structure<\/strong> on your website, starting with H1 and descending logically<\/li>\n<li><strong>High-quality content<\/strong> about services and frequently asked questions<\/li>\n<li><strong>Fast loading times<\/strong> and mobile optimization<\/li>\n<li><strong>No duplicate content<\/strong> across multiple web pages<\/li>\n<\/ul>\n<p>Local SEO complements this with local keywords, location pages, and consistent practice data.<\/p>\n<p><strong>\ud83d\udca1 Good to know:<\/strong> At OneDoc, our experts ensure that your profile is optimally indexed not only by traditional search engines like Google but also by AI assistants such as ChatGPT.<\/p>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1767971777674\" ><h2 class=\"separator_off\" >6. Offline strategies: a personal approach<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1767973603640{margin-bottom: 50px !important;}&#8221;]Even offline, patient acquisition remains relevant, especially at the local level.<\/p>\n<p>Proven offline acquisition approaches:<\/p>\n<ul>\n<li>Cooperation with other physicians or therapists<\/li>\n<li>Collaboration with healthcare institutions<\/li>\n<li>Local sponsorships or events<\/li>\n<li>Lectures or health days<\/li>\n<\/ul>\n<p>Offline measures can be even more effective when <strong>combined with digital elements<\/strong>. For example, distribute QR codes at events or use <strong><a href=\"https:\/\/info.onedoc.ch\/en\/hub\/referral\/\">digital referral tools<\/a><\/strong> to enable simple collaboration with nearby specialists and hospitals.<\/p>\n<p><!-- notionvc: 085e6bb7-63c9-4949-9bc8-afe063b12bf7 -->[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1767971823499\" ><h2 class=\"separator_off\" >Attracting patients as a dentist: specific considerations<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1767971838701{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p>For dentists, strong online visibility and differentiation from competitors are especially important. Particularly for aesthetic treatments, there are now many offers outside traditional dental practices. However, be sure to respect legal advertising restrictions.<\/p>\n<p><strong>Important for dentists in patient acquisition:<\/strong><\/p>\n<ul>\n<li>Factual presentation of services<\/li>\n<li>No misleading before-and-after promises<\/li>\n<li>Authorized and transparent use of images<\/li>\n<li>An active review and portal management strategy<\/li>\n<\/ul>\n<p>[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1767971852147\" ><h2 class=\"separator_off\" >Key performance indicators (KPIs): attribution and continuous optimization<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1767973632290{margin-bottom: 50px !important;}&#8221;]What is not measured cannot be optimized. After implementing these recommendations and optimizing various patient acquisition channels, you are already on the right track. However, it is essential to <strong>continuously measure your results<\/strong> in order to <strong>derive further optimizations<\/strong>. Define a few <strong>KPIs (Key Performance Indicators)<\/strong> that are easy to measure and track.<\/p>\n<p>Important indicators include:<\/p>\n<ul>\n<li><a href=\"https:\/\/info.onedoc.ch\/en\/needs\/reduce-incoming-calls\/\">Number of calls<\/a> over a defined period<\/li>\n<li>Number or share of <a href=\"https:\/\/info.onedoc.ch\/en\/hub\/online-booking\/\">online bookings<\/a><\/li>\n<li>Utilization rate of <a href=\"https:\/\/info.onedoc.ch\/fr\/hub\/agenda\/\">your schedule<\/a><\/li>\n<li><a href=\"https:\/\/info.onedoc.ch\/en\/needs\/reduce-no-shows\/\">No-show rate<\/a><\/li>\n<li>Number and quality of reviews<\/li>\n<\/ul>\n<p>When selecting KPIs, keep in mind that some measures only produce results in the long term. SEO, reputation, and referrals work over time, while advertising and public relations can deliver faster results. Both require appropriately defined goals.<\/p>\n<p><!-- notionvc: 04d4fc51-a154-4eb3-b43f-0e2ec35c2682 -->[\/vc_column_text]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title    vc_custom_1767971907187\" ><h2 class=\"separator_off\" >Conclusion<\/h2><\/header>[vc_column_text css=&#8221;.vc_custom_1767971919827{margin-bottom: 50px !important;}&#8221;]<\/p>\n<p>Patient acquisition today is a strategic and continuous process. Anyone looking to attract new patients must be visible online, locally relevant, and convincing on a human level. Practices that intelligently combine digital and personal touchpoints secure long-term trust, high utilization, and sustainable growth.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1767973640207{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221; el_class=&#8221;popmake-18722&#8243;]<\/p>\n<p style=\"text-align: center; font-size: 25px;\">\ud83d\udc49 <a href=\"#\">Talk to our advisors to discover how OneDoc can help you attract patients<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row gap=&#8221;10&#8243; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]Patient acquisition has fundamentally changed in recent years. Patients [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[394],"class_list":["post-12471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-specialties","tag-practice-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 strategies for online patient acquisition in Switzerland<\/title>\n<meta name=\"description\" content=\"Patients acquisition in the medical field is no easy task. 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