{"id":12234,"date":"2025-06-23T06:53:04","date_gmt":"2025-06-23T04:53:04","guid":{"rendered":"https:\/\/info.1doc.ch\/gagner-des-points-de-visibilite-en-ligne-avec-google-business-profile-10-ameliorations-a-apporter-a-votre-profil-si-vous-etes-dans-la-sante\/"},"modified":"2025-06-23T07:43:52","modified_gmt":"2025-06-23T07:43:52","slug":"gain-online-visibility-points-with-google-business-profile-with-in-10-easy-steps","status":"publish","type":"post","link":"https:\/\/info.onedoc.ch\/en\/blog\/all-specialties\/gain-online-visibility-points-with-google-business-profile-with-in-10-easy-steps\/","title":{"rendered":"Gain online visibility points with Google Business Profile with 10 easy steps!"},"content":{"rendered":"\n

If you work in the medical field, you\u2019re probably aware of the benefits of a Google Business Profile (ex Google My Business) for your business<\/a>. Better online visibility, ease of use for patients\u2026 there\u2019s no shortage of benefits! But just how can you be sure your profile is up to scratch? Here are 10 ways to improve your profile if you\u2019re in the healthcare sector.<\/strong><\/p>\n\n\n\n

Score 10 improvement points on your Google Business Profile<\/h2>\n\n\n\n

Creating a Google Business Profile<\/a> is a bit like creating your own virtual business card. It\u2019s vital that it includes all the information your patients need. To help you optimize your Google Business Profile you can play a little game.  Imagine that every action you take to optimise your profile adds one point to your total. The more points you have, the more likely Google is to feature you prominently. With a good Business Profile you don\u2019t even need Google Ads! To change or edit this information, simply go to \u201cEdit info\u201d. Most changes are just a few clicks away!<\/p>\n\n\n\n

Enter your name and activity: +1 point<\/h3>\n\n\n\n

You probably already have this point, and if you don\u2019t, it\u2019s an easy win: make sure that the name on your profile is the one your patients will be looking for. In concrete terms, this means highlighting your specialty and location in your establishment title, e.g. \u201cDr. Mies, general practitioner in Geneva\u201d, \u201cOphtalmology Center Visiolab Lausanne\u201d, \u201cMichelle M\u00fcller, massage therapist in Z\u00fcrich\u201d, and so on.<\/p>\n\n\n\n

Add your address: +1 point<\/h3>\n\n\n\n

You\u2019ve probably already done this when you created your Google Business Profile, so it\u2019s worth a second point! Make sure that the address you\u2019ve entered is actually the address where the consultations will take place. Including this information on your profile will make it easier for customers to find your practice on Google Maps. More importantly, it allows Google to highlight your practice when your patients search in your area. Without it, your profile is unlikely to appear correctly in search results.<\/p>\n\n\n\n

Enter your working hours: +1 point<\/h3>\n\n\n\n

One point that\u2019s easy to set up, and which will be much appreciated by both Google and your patients, is to set your consultation times! Let your patients know when they can make an appointment with you.<\/p>\n\n\n\n

Share links to your platforms: +3 points<\/h3>\n\n\n\n

Google Business Profile allows you to highlight the platforms on which you are present:<\/p>\n\n\n\n