[](https://info.onedoc.ch/en/)
- [Software](#)
- [OneDoc Hub](https://info.onedoc.ch/en/hub/)
- [OneDoc Profile](https://info.onedoc.ch/en/hub/onedoc-profile/)
- [Online appointment bookingPopular](https://info.onedoc.ch/en/hub/online-booking/)
- [Book online button on GooglePopular](https://info.onedoc.ch/en/hub/book-online-google-button/)
- [Partner healthcare platforms](https://info.onedoc.ch/en/hub/partner-healthcare-platform/)
- [WidgetPopular](https://info.onedoc.ch/en/hub/widget/)
- [Medical agenda](https://info.onedoc.ch/en/hub/medical-agenda/)
- [Step-by-steps appointments](https://info.onedoc.ch/en/hub/step-by-step-appointment/)
- [Medical resources management](https://info.onedoc.ch/en/hub/medical-resources-management/)
- [Referral](https://info.onedoc.ch/en/hub/referral/)
- [SMS reminder for booked appointmentPopular](https://info.onedoc.ch/en/hub/sms-reminders/)
- [Confirmation email](https://info.onedoc.ch/en/hub/confirmation-email/)
- [Consultation notes](https://info.onedoc.ch/en/hub/consultation-notes/)
- [Follow-up appointment recallNew](https://info.onedoc.ch/en/hub/follow-up-appointment-recall/)
- [OneDoc Invoice](https://info.onedoc.ch/en/invoice/)
- [Tarif 590Popular](https://info.onedoc.ch/en/invoice/tarif-590/)
- [Physio TarifPopular](https://info.onedoc.ch/en/invoice/physio-tarif/)
- [PsyTarif (581/582)Coming soon](https://info.onedoc.ch/en/invoice/psytarif/)
- [Swiss Dental Hygienist (SDH) Tarif](https://info.onedoc.ch/en/invoice/tarif-sdh/)
- [CovercardNew](https://info.onedoc.ch/en/invoice/covercard/)
- [QR-bill](https://info.onedoc.ch/en/invoice/qr-bills/)
- [Secure invoice transmission to the patient (TG)](https://info.onedoc.ch/en/invoice/third-party-guarantor/)
- [Invoice transmission to the insurance (TP)](https://info.onedoc.ch/en/invoice/third-party-payment/)
- [Payment reminders](https://info.onedoc.ch/en/invoice/payment-reminders/)
- [Payment reconciliation](https://info.onedoc.ch/en/invoice/automatic-payment-reconciliation/)
- [Year-end closing](https://info.onedoc.ch/en/invoice/year-end-closing/)
- [VAT return](https://info.onedoc.ch/en/invoice/vat-return/)
- [Statistics](https://info.onedoc.ch/en/invoice/statistics/)
- [Emma, your virtual phone assistantComing soon](https://info.onedoc.ch/en/emma-phone-assistant/)
- [OneDoc LinkNew](https://info.onedoc.ch/en/link/)
- [OneDoc InboxComing soon](https://info.onedoc.ch/en/inbox/)
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- [OneDoc Visio](https://info.onedoc.ch/en/visio/)
- [Teleconsultation badge](https://info.onedoc.ch/en/visio/teleconsultation-badge/)
- [Teleconsultation modulePopular](https://info.onedoc.ch/en/visio/teleconsultation-module/)
- [Screen sharing](https://info.onedoc.ch/en/visio/screen-sharing/)
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- [Audio and Video settings](https://info.onedoc.ch/en/visio/audio-video-setting/)
- [Solutions](#)
- [Your needs](https://info.onedoc.ch/en/needs/)
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- [Get more new patients](https://info.onedoc.ch/en/needs/get-new-patients/)
- [Retain your patientsPopular](https://info.onedoc.ch/en/needs/retain-your-patients/)
- [Automate the follow-up of your existing patients](https://info.onedoc.ch/en/needs/automate-follow-up-existing-patients/)
- [Manage care protocols easily](https://info.onedoc.ch/en/needs/manage-care-protocols/)
- [Keep your patients in your network](https://info.onedoc.ch/en/needs/keep-patients-network/)
- [Easily refer your patientsPopular](https://info.onedoc.ch/en/needs/refer-your-patients/)
- [Receive qualified referrals](https://info.onedoc.ch/en/needs/receive-qualified-referrals/)
- [Handle more patient requests](https://info.onedoc.ch/en/needs/handle-more-patient-requests/)
- [Limit the number of no-showsPopular](https://info.onedoc.ch/en/needs/reduce-no-shows/)
- [Reduce the number of incoming callsPopular](https://info.onedoc.ch/en/needs/reduce-incoming-calls/)
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- [Connectors](#)
- [A-D](#)
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- [E-G](#)
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- [H-M](#)
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- [MediCloud](https://info.onedoc.ch/en/connectors/medicloud/)
- [MediOnline](https://info.onedoc.ch/en/connectors/medionline-aerztekasse/)
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- [N-Q](#)
- [NereidaNew](https://info.onedoc.ch/en/connectors/nereida/)
- [NEXUS](https://info.onedoc.ch/en/connectors/nexus/)
- [Oplus](https://info.onedoc.ch/en/connectors/oplus/)
- [Outlook](https://info.onedoc.ch/en/connectors/outlook/)
- [PhysioApp](https://info.onedoc.ch/en/connectors/physioapp/)
- [Polavis](https://info.onedoc.ch/en/connectors/polavis/)
- [Polypoint](https://info.onedoc.ch/en/connectors/polypoint/)
- [PraxinovaNew](https://info.onedoc.ch/en/connectors/praxinova/)
- [ProPharma](https://info.onedoc.ch/en/connectors/propharma/)
- [Pulse Medica](https://info.onedoc.ch/en/connectors/pulse-medica/)
- [R-Z](#)
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- [SOFTplus](https://info.onedoc.ch/en/connectors/softplus/)
- [Sokle](https://info.onedoc.ch/en/connectors/sokle/)
- [tomedoNew](https://info.onedoc.ch/en/connectors/tomedo/)
- [Vitomed](https://info.onedoc.ch/en/connectors/vitomed-vitodata/)
- [WinLogie](https://info.onedoc.ch/en/connectors/winlogie/)
- [WinMed](https://info.onedoc.ch/en/connectors/winmed/)
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- [See all our connectors](https://info.onedoc.ch/en/connectors/)
- [Resources](#)
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- [For pediatricians](https://info.onedoc.ch/en/blog/pediatricians/)
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- [For medical center](https://info.onedoc.ch/en/blog/medical-center/)
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- [Resources](#)
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- [Patient Journey ScanNew](https://info.onedoc.ch/en/patient-journey-scan/)
- [EN](https://info.onedoc.ch/en/blog/physiotherapists/physiotherapy-recruitment-tips-for-growing-your-practice/)
- [FR](https://info.onedoc.ch/fr/blog/physiotherapeutes/recrutement-en-physiotherapie-les-astuces-pour-developper-son-cabinet/ "Switch to FR (FR)")
- [DE](https://info.onedoc.ch/de/blog/physiotherapeuten/rekrutierung-in-der-physiotherapie-tipps-fuer-den-aufbau-einer-praxis/ "Switch to DE (DE)")
- [IT](https://info.onedoc.ch/it/blog/fisioterapisti/reclutamento-di-fisioterapisti-consigli-per-espandere-il-tuo-studio/ "Switch to IT (IT)")
[Book a demo](https://info.onedoc.ch/en/discover-onedoc-pro/) [Book an appointment](https://www.onedoc.ch/en/)
[OneDoc Pro](https://info.onedoc.ch/en/ "Go to OneDoc Pro.") [Blog](https://info.onedoc.ch/en/blog/ "Go to Blog.") [Physiotherapists](https://info.onedoc.ch/en/blog/physiotherapists/ "Go to the Physiotherapists Category archives.") Physiotherapy recruitment: tips for growing your practice
# Physiotherapy recruitment: tips for growing your practice
Last updated on 27/08/2025 [Physiotherapists](https://info.onedoc.ch/en/blog/physiotherapists/)

__In the field of physiotherapy, strategic recruitment and ongoing development are essential. They ensure long-term growth and profitability of your business. The increasing demand for physiotherapy services in Switzerland, combined with a competitive market, makes it imperative for physiotherapy practices to adopt innovative approaches. If you want to attract talents and stand out from the competition, this article is made for you.__
## Recruiting talented employees
Recruiting the right people is more than just a formality. It’s a crucial element in determining a physiotherapy practice’s long-term success. To stand out in a competitive environment, it’s imperative to understand the changing needs of the market and build an employer brand that attracts and retains the best talent.
### Understanding the market for to recruit the right talents
Before you even start looking for candidates, it’s essential to have an in-depth understanding of the market’s needs. What are the emerging trends in healthcare and physiotherapy? Which care are patients searching for? For example, some practices offer services beyond physiotherapy, such as sports preparation, nutrition and fitness. It can therefore be interesting to find a variety of complementary profiles for your practice.
### Leveraging a strong employer brand when recruiting
In a market where competition for the best talent is fierce, it’s essential to stand out as an employer. Developing a strong, attractive employer brand is therefore essential. In other words, the image you convey, both internally and externally, must be appealing. Beyond the salary and social benefits, it’s important to consider the culture of your physiotherapy practice. What is the atmosphere in your practice, and what culture do you want to emphasize? By building a strong brand image, you’ll attract not only talent, but also passionate people who share your vision and values.
## Find your talent wherever they are
Once you have a clear vision of the market’s needs and your employer’s brand is in place, it’s time to take action! This means choosing the most relevant recruitment channels. You can start by using professional platforms such as physioswiss.ch or physiomatch.com. We also recommend more traditional platforms, such as Jobup or Indeeed. Finally, take advantage of the free tools at your disposal: don’t hesitate to share your open positions on your website and social networks. In this respect, LinkedIn is very useful, allowing you to create job offer in just a few clicks.
## Employee integration and development
You’ve done it! You’ve found the perfect match to build your team. This first step is crucial, but to ensure the long-term success of your physiotherapy practice, it’s just as important to integrate and support them in their professional development.
## Ongoing training for your talent
Investing in ongoing training for your team is essential to maintaining high standards of quality and expertise. Offer training programs tailored to different skill levels, and encourage your employees to continue learning throughout their careers. A well-trained team not only performs better, but is also more motivated and committed.
## Involve your team every step of the way
Your team is the pillar of your practice. They are often in direct contact with your patients and have valuable expertise to improve your services. To make the most of their potential, it’s essential to involve them actively in the life and development of the practice. By fostering a culture where they can suggest improvements and where their ideas are valued and taken into account, you create an innovative environment. When your employees feel heard and valued, they are more invested in their work and more motivated to contribute to the center’s growth and success. By placing them at the heart of your development strategy, you not only strengthen the cohesion of your team, but also stimulate creativity and commitment, propelling your physiotherapy center to new heights of success.
## Simplify your physiotherapy team’s lives with digital tools
Technology is playing an increasingly important role in the physiotherapy sector, but investing in digital tools isn’t just about cost-efficiency: it’s also a great way to make life easier for your teams, enabling them to focus on what they do best – patient care!
### The essential tool for physiotherapy practices: management software
Management software such as [OneDoc](https://info.onedoc.ch/en/specialty/physiotherapist/), [PhysioApp](https://info.onedoc.ch/en/connectors/physioapp/) or [MediOnline](https://info.onedoc.ch/en/connectors/medionline-aerztekasse/) enables your team to centralize their schedules in one place, giving them access to an online agenda. Management softwares are a real help with administrative tasks and helps your team get rid of paperwork for example thanks to digital patient files. What’s more, platforms like OneDoc also offer a [billing tool specially designed for physiotherapists](https://info.onedoc.ch/en/invoice/physio-tarif/).
## Online appointment booking – a benefit for your practice and your patients
You can [combine your practice management software with online appointment scheduling](https://info.onedoc.ch/en/connectors/). All appointments are automatically displayed in your software. This allows you to simplify the work of your medical secretaries and win new patients. For example, almost a third of all Physio 7 appointments are booked online using [OneDoc’ online booking tool](https://info.onedoc.ch/en/hub/online-booking/)! By making your services more accessible and visible online, you can attract new patients and retain existing ones.
Finally, automating confirmation emails and SMS reminders can also be a good way of relieving your secretaries of tedious tasks.
## Continue to grow your physiotherapy center(s)
You may already have ideas to [develop your physiotherapy practice](https://info.onedoc.ch/en/blog/physiotherapists/case-study-gain-new-patients-physiotherapy/), such as implementing a growth strategy and exploring the possibilities of opening new practices in other towns or cantons. In Switzerland, almost a quarter of the population make regular appointments with physiotherapists. The market is awaiting you! Taking into account local demand and competition, you can consider opening new centers or expanding your existing ones, you are the writer of your own story!
[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Finfo.onedoc.ch%2Fen%2Fblog%2Fphysiotherapists%2Fphysiotherapy-recruitment-tips-for-growing-your-practice%2F "Share on Facebook")[](https://x.com/intent/post?url=https%3A%2F%2Finfo.onedoc.ch%2Fen%2Fblog%2Fphysiotherapists%2Fphysiotherapy-recruitment-tips-for-growing-your-practice%2F "Share on X")[](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.onedoc.ch%2Fen%2Fblog%2Fphysiotherapists%2Fphysiotherapy-recruitment-tips-for-growing-your-practice%2F "Share on LinkedIn")
### On the same topic
[](https://info.onedoc.ch/en/blog/all-specialties/7-essential-tips-for-health-professionals-to-communicate-vacation-plans/ "7 Essential Tips for Health Professionals to Communicate Vacation Plans")
- [All specialties](https://info.onedoc.ch/en/blog/all-specialties/)
##### [7 Essential Tips for Health Professionals to Communicate Vacation Plans](https://info.onedoc.ch/en/blog/all-specialties/7-essential-tips-for-health-professionals-to-communicate-vacation-plans/ "7 Essential Tips for Health Professionals to Communicate Vacation Plans")
[Read the article](https://info.onedoc.ch/en/blog/all-specialties/7-essential-tips-for-health-professionals-to-communicate-vacation-plans/)
[](https://info.onedoc.ch/en/blog/all-specialties/how-to-properly-prepare-for-your-vacation-as-a-healthcare-professional/ "How to properly prepare for your vacation as a healthcare professional")
- [All specialties](https://info.onedoc.ch/en/blog/all-specialties/)
##### [How to properly prepare for your vacation as a healthcare professional](https://info.onedoc.ch/en/blog/all-specialties/how-to-properly-prepare-for-your-vacation-as-a-healthcare-professional/ "How to properly prepare for your vacation as a healthcare professional")
[Read the article](https://info.onedoc.ch/en/blog/all-specialties/how-to-properly-prepare-for-your-vacation-as-a-healthcare-professional/)
[](https://info.onedoc.ch/en/blog/all-specialties/burnout-among-healthcare-professionals-what-are-the-concrete-solutions/ "Burnout among healthcare professionals: What are the concrete solutions?")
- [All specialties](https://info.onedoc.ch/en/blog/all-specialties/)
##### [Burnout among healthcare professionals: What are the concrete solutions?](https://info.onedoc.ch/en/blog/all-specialties/burnout-among-healthcare-professionals-what-are-the-concrete-solutions/ "Burnout among healthcare professionals: What are the concrete solutions?")
[Read the article](https://info.onedoc.ch/en/blog/all-specialties/burnout-among-healthcare-professionals-what-are-the-concrete-solutions/)
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- [DE](https://info.onedoc.ch/de/blog/physiotherapeuten/rekrutierung-in-der-physiotherapie-tipps-fuer-den-aufbau-einer-praxis/ "Switch to DE (DE)")
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##### Our Softwares
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- [Widget](https://info.onedoc.ch/en/hub/widget/)
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- [Tarif 590](https://info.onedoc.ch/en/invoice/tarif-590/)
- [Physio Tarif](https://info.onedoc.ch/en/invoice/physio-tarif/)
- [PsyTarif (581/582)](https://info.onedoc.ch/en/invoice/psytarif/)
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- [Secure invoice transmission to the patient (TG)](https://info.onedoc.ch/en/invoice/third-party-guarantor/)
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- [Professional background for teleconsultation](https://info.onedoc.ch/en/visio/background-teleconsultation/)
- [Audio and Video settings](https://info.onedoc.ch/en/visio/audio-video-setting/)
##### Use case
- [Create and manage your invoices with OneDoc Invoice](https://info.onedoc.ch/en/needs/create-compliant-invoices/)
- [Retain your patients with a smooth and convenient digital experience](https://info.onedoc.ch/en/needs/retain-your-patients/)
- [Increase the visibility of your practice](https://info.onedoc.ch/en/needs/increase-visibility/)
- [Get more new patients](https://info.onedoc.ch/en/needs/get-new-patients/)
- [Manage care protocols easily](https://info.onedoc.ch/en/needs/manage-care-protocols/)
- [Keep your patients within your network](https://info.onedoc.ch/en/needs/keep-patients-network/)
- [Easily refer your patients to specialists in your network](https://info.onedoc.ch/en/needs/refer-your-patients/)
- [Receive qualified referrals from trusted colleagues](https://info.onedoc.ch/en/needs/receive-qualified-referrals/)
- [Limit the number of no-shows](https://info.onedoc.ch/en/needs/reduce-no-shows/)
- [Handle more patient requests](https://info.onedoc.ch/en/needs/handle-more-patient-requests/)
- [Reduce the number of incoming calls](https://info.onedoc.ch/en/needs/reduce-incoming-calls/)
- [Stay connected with your patients](https://info.onedoc.ch/en/needs/stay-connected-with-patients/)
- [Automate the follow-up of your existing patients](https://info.onedoc.ch/en/needs/automate-follow-up-existing-patients/)
##### Our solutions by specialty
- [General practitioner](https://info.onedoc.ch/en/specialty/general-practitioner/)
- [Specialist](https://info.onedoc.ch/en/specialty/specialist/)
- [Dentist](https://info.onedoc.ch/en/specialty/dentist/)
- [Dental hygienist](https://info.onedoc.ch/en/specialty/dental-hygienist/)
- [Physiotherapist](https://info.onedoc.ch/en/specialty/physiotherapist/)
- [Therapist](https://info.onedoc.ch/en/specialty/therapist/)
- [Psychologist](https://info.onedoc.ch/en/specialty/psychologist/)
- [Psychotherapists](https://info.onedoc.ch/en/specialty/psychotherapists/)
- [Ophthalmologist](https://info.onedoc.ch/en/specialty/ophthalmologist/)
- [Dermatologist](https://info.onedoc.ch/en/specialty/dermatologist/)
- [Pediatrician](https://info.onedoc.ch/en/specialty/pediatrician/)
- [Gynecologists](https://info.onedoc.ch/en/specialty/gynecologists/)
##### Our solutions by type of medical facility
- [Medical center](https://info.onedoc.ch/en/specialty/medical-center/)
- [Hospital](https://info.onedoc.ch/en/specialty/hospital/)
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- [Optician](https://info.onedoc.ch/en/specialty/optician/)
##### Resources
- [Blog](https://info.onedoc.ch/en/blog/)
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- [ROI Calculator](https://info.onedoc.ch/en/profitability-calculator/)
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- [Patient Journey Scan](https://info.onedoc.ch/en/patient-journey-scan/)
##### Our latest articles
- [Can AI ease the workload of medical practitioners and front-desk teams? And how?](https://info.onedoc.ch/en/blog/all-specialties/ai-medical-practitioners/)
- [3 methods to effectively prioritize tasks in your medical practice](https://info.onedoc.ch/en/blog/all-specialties/prioritizing-tasks-medical-practice/)
- [Teledentistry in Switzerland: in which cases is it truly useful for your practice?](https://info.onedoc.ch/en/blog/dentists/teledentistry-switzerland/)
- [No-shows in pediatrics: strategies and measures applicable to pediatric practices in Switzerland](https://info.onedoc.ch/en/blog/pediatricians/no-shows-pediatrics-strategies/)
- [Fake news in paediatrics – Prevention between self-diagnosis and medical advice](https://info.onedoc.ch/en/blog/pediatricians/fake-news-in-paediatrics/)
- [Shortage of paediatricians in Switzerland: strategies for paediatricians facing growing patient demand](https://info.onedoc.ch/en/blog/pediatricians/shortage-paediatricians-switzerland/)
- [How to design a waiting room in a medical practice?](https://info.onedoc.ch/en/blog/all-specialties/waiting-room-medical-practice/)
- [How to manage emergencies in your dermatology practice and keep your schedule under control](https://info.onedoc.ch/en/blog/dermatologists/manage-dermatology-emergencies/)
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